business. Brands making referrals

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A peer-to-peer referral program usually results in specific rewards for both customers, rather than a fixed commission. Percent of affiliate programs are also easier for brands to manage in a more formal way, particularly as part of brand partnerships and influencer campaigns. Where peer referrals are usually an option available for every customer who purchases from the brand, percent of affiliates are more selective and used with only approved individuals or other work for them


everage company OLIPOP uses both affiliates and peer referral programs. kenya number screening Their refer a friend program currently offers new customers $15 off their first order, with a $15 credit for the referring person. Existing customers can continue to accrue credits until they have enough for a free case of drinks, or add them as credit to their next order. On the affiliate side, the brand offers up to a 20% payout, coupon codes to share with followers, and samples for select partners for affiliates, social media influencers, and creators who partner with them and are looking to earn a more consistent income via the affiliate program and the content they share online. It’s not only retailers, though, who have seen success using peer-to-peer referral programs.