The advantages of data-driven marketing: objectives and benefits

[nurmohammadkhan]

Data -telling represents one of the most recent outcomes produced by the digital transformation applied to storytelling . Mass digitalization has in fact determined a radical rethinking of the various creative formats (for example video content), intervening in practically every phase of the customer journey. Data storytelling (or data-telling) is the engagement and involvement technique in which the "storyteller" (in this case the brand) has the possibility of having new resources for the creation of stories in which to make consumers and customers act. Data-telling represents a sort of enhancement of storytelling: the story takes on new, more "digitalized" dimensions through the use of information that comes from data (structured data, as in the case of a CRM management system and unstructured, such as for example the monitoring of online conversations). The keystone is, once again, the customer experience , both the goal and the starting point of a virtuous circle fueled by data processing and management systems .
New call to action

Data -driven marketing is above all a methodology, which uses technological argentina whatsapp resource innovation to generate ever new opportunities to improve the customer experience.

On the company side, data-driven marketing was created to offer concrete support in achieving three fundamental objectives:

shorten and streamline the customer's purchasing journey ,
increase the level of customer satisfaction ,
get higher ROIs .
Thanks to sophisticated data analytics, marketers can use more detailed consumer profiles to personalize customer experiences and create and strengthen a bond of trust between company and consumer .

The benefits are many and to describe them in detail would require a longer and more in-depth discussion. Below we have tried to summarize them.

1. Optimize budget allocation
The analytical tools used in data-driven marketing allow industry professionals to more confidently identify the portions of their available budget to allocate to individual actions (campaigns, market research, creativity, promotion, etc.), based on an assessment of the expected (or desired) impact with respect to the different phases of the journey .