It should only be true for your brand, not competitors. This singular perspective makes your content defensible. Don't create content about broad topics that anyone could write about. Find your own distinct way to explore subjects through your expertise and beliefs. Having a premise gives your brand a special voice that is recognizable. It allows you to own certain ideas that become tied to you. Generic expertise gets lost in the crowd. A unique premise makes you impossible to ignore. Step 3.
to be Effective Storytellers Jay believes that brands should empower ivory coast number screening their people to be storytellers. This helps bring the company's promise to life. Don't rely only on your logo, content from the brand, or official corporate speak. People like to buy from people. And that is why it’s critical to empower your teams to represent your brand on their personal social media channels. Let your staff share stories that embody your brand perspective. Enable employees to have public voices aligned with your premise. Don't just make executives the face of the brand. Your people can communicate your beliefs better than a logo can.