An extremely vital industry and market: some numbers

[nurmohammadkhan]

If the global healthcare industry – made up of thousands of companies, medical practices, nonprofits, universities and government organizations – was worth nearly $8.5 trillion in 2018, it is on track to surpass $10 trillion by the end of 2022 (source: policyadvice.net).

The growth prospects are enormous . The key issue then becomes being able to get noticed in a context that is very promising but at the same time decidedly competitive.

Reaching your target audience: where to start?
The strategies that companies tend to implement very often start from albania whatsapp resource search engines (especially Google) and secondly from social networks.

70,000 searches per minute on the Internet are related to Healthcare (7% on Google). If we focus on this data we can safely conclude that more and more frequently patients choose their medical and healthcare providers based on what they see online.
About 77% of people use search engines to start a treatment path (source: Milestone). And this makes them, in this phase of the funnel, the most used, most influential and most engaging channels.

According to a recent survey conducted by WEGOHealth, social media users use at least one social media platform to access health-related information or to support their decision-making process. The reference platforms for consulting news and for information are Facebook and Twitter, while YouTube, Facebook and Instagram are chosen for a more light-hearted type of disclosure. In particular, 97% of respondents use Facebook to connect with others who share similar situations and to explore new products or services.
As of 2021, 79% of users turn to social media to answer specific questions about their personal health . Many of these conversations take place in private groups or with other patients (source: WEGOHealth).