It is an inevitable fact that the internet and therefore

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Interactive transactions are becoming more and more important in every area of ​​our lives. The fact that consumers can meet all their needs from food to stationery, clothing to travel via the internet also directs businesses to get closer to consumers and increase their access to the target audience through e-commerce sites.

The number of e-commerce sites that offer the consumer 24/7 shopping opportunities and therefore create both time and detailed research opportunities is also increasing in direct proportion to customer demand. In this lebanon telegram process where traditional shopping is being replaced by new generation online shopping, there is also a serious competition environment in the e-commerce market for businesses. The addition of new ones to existing e-commerce sites every passing day brings about marketing and advertising efforts to become a sustainable brand in the domestic market as well as new market searches for entrepreneurs.


Businesses’ search for new markets has led them to turn to online marketplaces, which can be considered the equivalent of renting a store in a shopping mall on the internet. Online marketplaces, which offer many different products and brands to consumers under the same site roof, allow businesses to reach a visitor rate that they would have difficulty achieving on their own through the marketing strategies and advertising efforts they implement.

For businesses that do not want to set up an e-commerce site, marketplaces that enable them to deliver their products to the masses via the internet function as a kind of virtual store.

Businesses that have managed to attract the attention of consumers with the successful digital marketing strategies they have implemented in the domestic market are also looking for a global marketplace in order to benefit from the developing shopping opportunities on a global scale and to exhibit their products in the foreign markets they target.

Difficult times await initiatives that aim to reach a wider audience by selling their products or services abroad online. For businesses that set out with this purpose, it is not easy to exist in markets where they do not know their customer base, habits and shopping behaviors closely, to introduce themselves to these new markets without spending huge budgets or to integrate their sites with the payment systems required abroad.