Track the user journey on your WordPress website

[shaownhasane]

29. 67% of nonprofits use customer relationship kenya phone number management (CRM) software to track donations and manage communications.
CRM software helps nonprofits organize donor information and easily stay in touch. It’s great for planning marketing and raising more money.

Take HubSpot’s CRM as an example. With it, you can collect more information about your supporters through forms, chatbots, media, and more. Your team can then follow up with potential donors, learn how people interact with your nonprofit, and improve the donor experience.

HubSpot visualizes all marketing efforts and helps nonprofits develop solid marketing plans.

For more information, you can opt for our complete HubSpot review.

30. 60% of nonprofits are exploring artificial intelligence but have not yet formally established any policies.
That means many nonprofits are interested in using artificial intelligence for marketing and fundraising, but formal rules have yet to be established. As artificial intelligence becomes more commonplace in nonprofit tools, it’s important to have guidelines in place.

When using AI in nonprofit marketing, you need to maintain your organization’s unique voice, ensure content created by AI is accurate, use AI to aid rather than replace human creativity, and protect donor messaging when using AI for data analysis .

All these aspects are critical to maintaining donor trust.

More Tech Trends in Nonprofit Marketing
56% of nonprofits have partially implemented automation tools in some marketing area.
32% of nonprofits are not considering using artificial intelligence for marketing efforts.
6% of nonprofits are actively investing in artificial intelligence.
53% of nonprofits use generative AI to create slogans and themes.
39% of nonprofits use artificial intelligence to create first drafts of content.
34% of nonprofits use artificial intelligence to improve content readability, tone, or style.