Víctor Templado and email marketing at the Monday Reading Club Madrid in June

[Ehsanuls55]

Antevenio's Head of International Direct Mail, Víctor Templado, will participate in the next Monday Reading Club organised by TMRC Madrid. The event will take place at the Casa del Libro on Gran Vía, on 6 June at 7:30 p.m.

The_Monday_Reading_Club logoThe Monday Reading Club is held on the first Monday of every month, as a meeting and debate space around a book that deals with marketing and Internet topics and brings together around 100 professionals. On this occasion, the session will focus on the book "Permission Marketing" by Seth Godin. Victor will give a talk on how e-mail marketing works and will give practical advice to optimize campaigns, depending on the target audience they are aimed at. He will also explain the best ways to create a database, either through web acquisition (Newsletters, co-registrations, incentives or contests) or by renting third-party databases. Post-sending optimizations, based on behavior, will close Victor Templado's intervention, to give way to public participation.

Update: This photo shows Víctor Templado during his speech at the Monday Reading Club Madrid on usa phone number list June 6.Monday Reading Club Victor Templado

2 Comments . Leave new

Natalia - Sarbacane Software
June 6, 2011 3:15 pm
Good luck with the talk! We will follow it on Twitter from Barcelona. I'm sure it will be very interesting.

Natalia Carranza
Sarbacan Software


Victor Templado
June 7, 2011 12:02 pm
In the end, although there was little attendance (a bit of a mix of bad weather and people already working long hours), the talk was really interesting and there was a lot of participation from the attendees; so much so that we had to force ourselves to end it because the bookstore was closing due to schedule.