Transactional Queries

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Transactional queries are keywords that people search for to buy a specific product or receive a service. These queries help customers come to your site and make a purchase directly. For example, queries like “Samsung Galaxy S21 Ultra prices”, “Women’s coat discounts”, “Men’s boots order” are transactional queries.

E-commerce sites should determine keyword strategies according to the search habits of their target audience and support these strategies with content marketing activities. In this way, they can increase both organic traffic and customer acquisition and sales. However, in addition to query types, the search volumes of keywords, the level of competition and the potential to reach the right target audience should also be taken into account. Therefore, conducting keyword research and turkey mobile phone numberdetermining strategies accordingly is important for a successful content marketing activity for e-commerce sites.

You can also check out our content here to learn how you can increase your sales with content marketing techniques .

How to Create a Content Strategy?
Content strategy is a planning process for how an organization or brand will reach its target audience, influence them, and achieve its goals. Content strategy ensures that the right content is delivered to the right people at the right time. Creating a content strategy makes content marketing activities more effective and efficient.


Optimize Category Description Fields
Category description fields can be an often overlooked area on ecommerce sites. However, these fields are an important source of information for both search engine optimization and your customers. Therefore, optimizing category description fields is an important step in your ecommerce site’s content strategy.

To optimize category description fields, first determine your category name, category-specific keywords, and keywords you will use in the description text. In the description text, answer questions your customers have about the category and explain how you categorize your products. Also, don't forget to use internal links to other pages of your site in your category description field.