The level of workforce engagement is a very sensitive point for a company's results. Engagement positively impacts productivity, quality, customer retention, creativity and innovation, for example.
But it is important to highlight that employee engagement is not just the result of good salaries or career plans, as many companies still believe – in fact, engagement is about how your employees feel good in the workplace, about how they “fall in love” with their professional activities and interact pleasantly with their colleagues.
The same can be said when it comes to training and developing your teams. A professional will feel engaged in a training and development process if:
Count on a training environment in which you feel comfortable: an easy-to-use, stable platform with support to answer questions about access;
Be “enthusiastic” about the learning process: expectation luxembourg email list increases interest and this can only be achieved with a carefully prepared and applied advertising campaign;
Interact healthily with your peers: training is best enjoyed when the student sees himself as part of something bigger, working together with other people with whom he can share and expand his experiences.
Therefore, in addition to the training content itself, it is necessary to invest in creating an atmosphere suitable for learning. This is how we can ensure that employees develop new skills and increase the value of their contribution to the company.
The key role of an engagement team
Corporate education projects are always designed to meet specific and strategic objectives. In addition to clearly identifying the target audience and mapping learning needs and gaps, it is necessary to structure the learning path, define instructional strategies and choose a robust LMS to deliver your training.
To build a project that captures the attention of your students and involves them in the learning process and the practical application of new knowledge, it is essential to have a team prepared to motivate and guide your professionals along this path, ensuring not only the adoption of best practices, but mainly that lasting results are achieved!
Below we have listed the 3 main benefits that an engagement team dedicated to corporate education can add to your project:
Greater interest
It is important to avoid the idea that a memo posted on a notice board informing the start date of the training is enough to generate interest among your students. An advertising campaign should be designed for the pre-training period, in order to create anticipation for the launch, ensuring that, when the content is available, the target audience is already passionate about what will be shown.
It's like pregnancy: long before the baby is born, the mother is already in love. And, throughout the training period, specific reinforcements in the dissemination of the next steps should also be applied.
Greater familiarity
Proper and rapid support is important to overcome the difficulties of having, nowadays, very heterogeneous teams with regard to familiarity with online learning resources.
If the team feels familiar and interacts intuitively with the platform, we reduce the risk of course dropouts and increase the number of employees who follow the path from beginning to end.
Greater interaction
Learning online is not synonymous with learning alone. Sharing what we learn is important so that we can put our knowledge into practice.
We often say that online training is only as effective as its offline feedback. People who know each other through the training and who talk about it on a daily basis tend to stay in the group and follow it towards completion and application of that knowledge in their work.
A dedicated corporate education engagement team will help your company build a community open to dialogue and the exchange of ideas, help motivate active participation from your students, and promote the sharing of learning from your training throughout the corporate structure. This exchange of experiences enriches and strengthens learning, increases retention levels, and establishes engagement that creates deep bonds between your professionals, encourages a corporate culture based on the value of knowledge, and motivates your employees to learn more and more.
Engagement is a fundamental part of corporate training and should be considered a strategic point of your e-learning!
An employee who is engaged and motivated to participate in the construction of knowledge is a professional who is involved and connected with his/her operation: he/she feels that his/her work is significant and makes a difference, he/she feels valued and respected and he/she also values the company and recognizes himself/herself as an important part of the corporate structure!