Leverage User-Generated Content User-generated content is a brilliant way to skyrocket your customer engagement and win over their loyalty for a long time. User-generated content strategy is where customers essentially create content for you. So, you get good-quality content, and your customers get incentives for doing that – a perfect win-win. You can start by creating a hashtag with a brand name or a keyword that resonates with your brand specifically for the user-generated content campaign.
to post content with this hashtag. You can offer any incentive like featuring the best transportation email list pictures on your social media or website homepage. Ensure to make the campaign as fun and interesting as possible. For example, GoPro has a great user-generated content strategy. They recently put out at #GoProSnow challenge, and they feature the best ones on their social media page, which has around 17 million followers – a great way to earn visibility for their customers.
Image source Image source 8. Showcase your Brand’s Story and Values Apart from all the other factors, having an emotional connection with your customers can go a long way. By making the buyer journey more emotionally driven, you can offer memorable experiences to your customers, which may trigger them to remain loyal to your brand. You can create this emotional connection by talking about your brand’s story.