Essentially, these differing main components include the following. Customer/Buyer Persona Your narrative design will star the buyer persona that has proven to be one of your best customers. Called the main character in novels and films, this customer type will be the one you focus your narrative towards and continue to build communications for and around. Specific Change A specific change in the world occurs, creating the need to look at things in a different way.
That identified change is the main element in your narrative, jumpstarting the conversation insurance email list and threading its way throughout the story surrounding your product. Environment (Setting) Identify the environment, or setting, in which this change and your customer cohabitate. In narrative design, this aspect will add elements of surprise and not simply conform to what is known and seen in the everyday version of the world. It will help your customer better visualize the initial situation and how it evolves throughout the narrative or story.
This is the “villain” of your story, and it stands in the way of making the most of the new situation. The personification of this conflict, or villain, is the key. Do this right, and your target audience will rally alongside you, seeking out a solution, solving the problem, and adding to their quality of life.