Avoid ugly and huge links. Avoid numbers at all costs. Use the keyword and one or two more words if necessary. Meta description: If you do your research, you will see that meta descriptions are not a ranking factor. But could they affect your SEO? The answer is yes! Why? It’s simple: meta descriptions can greatly increase your post’s click-through rate (CTR). If Google sees that the runner-up in SERP has more clicks than the first, eventually they will switch positions.
is too small, so Yoast indicates that in orange. Another common recommendation is to use the night clubs and bars email list keyword in the meta tag. It will not influence SEO, but it will be bolded as you can see in my example. This catches the reader’s attention and shows that the post really talks about what they are looking for.
SEO mistakes: Here you can see that just below the keyword Yoast points out the SEO errors on the page. Most of them are self-explanatory. The color shows the severity of the error. It will not always be possible and also not necessary to leave everything green. Sometimes Yoast does not identify the keyword in the URL because it has no accent, for example. In that case, you can leave it orange without problems.