Brand Messaging Your brand has a voice, just as each person on this earth has their own voice. You must create a cohesive tone and message that is easy to identify and correlate with your brand. To do that, your brand guide should include: Brand essence; Value proposition; Tagline; Messaging pillars. By explaining your voice, tone, and personality, you can have peace of mind that your brand will sound like itself through any content that is produced.
Brand Visuals & Design Guidelines One of the most recognizable aspects of your brand is it’s visual. This golf courses email list includes, but is not limited to: Colors; Logos; Fonts and typography; Photography; Illustration; Icons; Interactive elements; Videos; Motion graphics; Web design and development. This will be one of the most important areas of your brand guidelines. You will want to sit down and identify exactly what you want your brand to be correlated with in the minds of your customers.
This section should never be rushed. Miscellaneous Brand Elements Certain brands may have other elements that create recognition. Some of these include audio and scents. Since each brand is unique, it is important to determine if there are any unique aspects that should be included. Remember: Your brand guidelines also represent your brand. Make sure the entire guide matches your brand image and tone to create a solid brand identity.