For example, take a look at the Helpful Content Update announcement timeline below: 2022 – How to create useful, authoritative, people-first content: the page about useful content was created and this is not the time when Google talks about prioritizing the reader when creating content. 08/18/2022 – article about “What Content Creators Need to Know About Google’s August 2022 Useful Content Update”. 04/19/2023 – The role of page experience in creating useful content: The topic of useful content came back in this article, even when the topic focused on page experience.
09/14/2023 –: and finally the update announcement came. Now, if we look at Google’s announcements clinics email list in parallel to the announcements about useful content and spam, we have: 12/15/2022 – Our latest update to quality rater guidelines: E-A-T receives an additional E for Experience. 04/19/2023 – I already talked about the article “The role of page experience in creating useful content” bringing news about user experience to Google Search Console reports.
05/10/2023 – INP presentation for Core Web Vitals: company announcement about a big change to Core Web Vitals, switching FID by INP. 10/05/2023 – October 2023 core update: announcement of this core update, with the same five months between an article and the Helpful Content update. Will we see greater attention to user experience in the coming years? This is just conjecture, but experience has already impacted SEO and they are not looking at it as they should.