” – Neil Patel According to him, in a scenario where technology levels the field, those who deliver something unique stand out, with experience, authority, trust, and expertise. Also read: How to Rank Higher on Google in 7 Steps In February 2024, even before Google’s big March update, Patel shared data from a comparative analysis he carried out on 68 websites that collectively created 744 articles merging AI with human talents.
The first piece of data obtained is obvious: Artificial Intelligence makes us faster. When we use petroleum manufacturers email lists AI to produce content, we can complete the process from writing to publication in up to 16 minutes, while humans take, on average, 69 minutes. But despite this efficiency, some setbacks impact everything, from User Experience to organic business results: The image above is an excellent example of how human content is more relevant and generates more traffic than AI-generated content.
Intelligence had low and inconsistent growth, while humanized content increased significantly. When we analyze the comparison of traffic generated by time spent, even with a smaller difference, humanized content continues to stand out. So, the conclusion we get is not to stop using Artificial Intelligence but to understand that it is not yet efficient for creating content, at least not in its current format.