Professional messaging: what role in corporate communication?

[mdsojolh43]

If professional messaging serves as a link with the outside world (customers, suppliers, service providers, subsidiaries, etc.), it is also a safe bet for communicating within the company. Email is also the number 1 means of exchanging with employees. However, thanks to the continuous evolution of technologies, new tools offering more opportunities have appeared in companies, making it possible to streamline internal communication. Explanations.

The importance of professional messaging
As a reminder, professional messaging is an email address that corresponds to a specific domain name. This can then be broken down into personal email addresses for each of the company's employees.

The goals of professional messaging for businesses are to:

Easily exchange information between employees, make them more independent and improve their performance.
Manage internal communications effectively (group communications, agenda, etc.).
Secure the information exchanged, because the content of corporate messages is often sensitive, confidential and/or capital data. By opting for professional messaging, the company benefits from numerous security features.
Have permanent email addresses that the company has complete control over.
Benefit from adequate storage space, unlike a free email inbox.
Also read: Adoption of mobile messaging in business in 2021 (infographic)

Internal communication: new alternatives to email
In the era of the development of remote working, exacerbated by the COVID-19 crisis, it is crucial for companies to rethink the way they work and transmit information internally. In all sectors of the company, real-time pakistan whatsapp list collaboration is more essential than ever and information must flow smoothly.

Thanks to technological developments, there are now several types of tools for organizing internal communication, offering more possibilities to companies: collaborative work, efficiency gains, improved productivity, considerable reduction in email flows and reduced stress, etc.

Instant messaging
In recent years, instant messaging has become a real channel for communication between employees. Faster than sending emails, these instant messaging solutions, such as Slack or Teams, allow you to:

receive and send documents;
create working groups;
make audio and video calls;
disseminate service notes;
manage situations in real time;
promote informal exchanges, which contribute to team cohesion.
Ultimately, these instant messaging tools meet a new need for businesses: to be ever more responsive in order to remain competitive.

Mobile messaging
Usually widely used to communicate externally with customers, setting up a professional SMS service internally is just as effective and allows companies to communicate with their employees personally and directly.

Regardless of the sector of activity in which the company operates, it can send targeted information to its employees almost instantly: schedules, overtime, meeting reminders, last-minute information, HR messages, or any other announcements.