Working remotely has become the norm for many, and it’s a lot different than working face-to-face in an office. Just like your website, your SEO, and your CRM, you need to keep your remote content team in optimum working order if you expect members to succeed. Content Goal Setting Setting content goals ensures your team members are all on the same page from the get-go.
It also gives you a way to measure performance and success. Your first priority for insurance email list setting content goals is to make sure they’re aligned with your marketing goals and your business goals. All three need to work together and support each other. Your next step is to create OKRs, or objectives and key results. Establish: Three to four objectives per person. Three to five key results per objective.
A quarterly timeframe for each goal to be complete. An example from content marketer Alice Ko looks like this: Objective: Launch a Podcast KR1: Launch 10 episodes. KR2: Reach 1,000 downloads per episode. KR3: Obtain 30%+ open rate on launch email. KR4: Achieve consumption rate of 75%. Measuring the success of your goals can (and should) be done several ways: Daily or weekly key metrics dashboard.