Doctor, has expanded his teaching focus to include content he and Tom Gerace, CEO of Skyword, have created specifically for marketing, advertising, and sales leaders. He and Gerace teach a seminar and have written a book called Storynomics: Story-Driven Marketing in the Post-Advertising World. He lays the 8 stages of story design out in his book. McKee and Gerace's Storynomics model McKee and Gerace’s Storynomics model The book’s essence is the application of McKee’s model of Hollywood film plot development to marketing.
The model, explained initially in McKee’s 1997 book Story and repeated in Storynomics, is hotels and motels email list that the plot begins when an inciting incident throws the protagonist’s life out of balance. To restore balance, the protagonist undertakes a quest for an object of desire. The movie depicts the quest, in the face of numerous obstacles, usually of increasing difficulty, to grasp the object of desire. The plot culminates when the quest is fulfilled or fails.
Andy Raskin, The Strategic Narrative Model Andy Raskin helps CEOs align their teams around a strategic narrative. His clients include venture-backed companies and some large enterprises. I first came across Andy when he posted an article in 2016 called ‘The Greatest Sales Deck I’ve Ever Seen. It’s Zuora’s and it’s brilliant. Here’s why.’ That post has today several million views. I had the chance to personally interview Andy a few months ago, and he was keen enough to share his story and methodology.