How many people watch your brand’s videos and like its photos? How often do they buy from your marketing links? All of this interaction is the starting point of the emotional relationship with a brand. Next is your customer engagement. When there is an active customer response to some interaction with your brand, this is engagement.
You want to be sure about the interaction’s quality and how else they will want to engage clinics email list after their interaction with the brand. To measure this, you can track the amount of response your business gets when it asks something of its customers. Do they provide an email address or sign up for a pre-order? Do they participate in your crowdfunding? Do you get a lot of comments on social media posts? All of this is a measure of engagement.
The next step is participation. This is the level of emotional value that you want from the relationship between the brand and its customers. This is apparent when customers perform actions that show just how devoted they are to your brand. They may talk about the purchase they made from your brand. They may come to the events you put on. They may proselytize to others about your brand.