Informational search Transactional Transactional research is directed towards conversion after the user has already asked for information to solve their needs. Transactional search How does search intent influence SEO? In the examples above, you could see that Google offers results in different ways for each search. That’s because the search engine strives to understand users’ search intent, not just the keywords they type. Then, the search engine delivers responses with the content and format that are most relevant to users.
BERT was the last update in this sense, representing a significant evolution canadian healthcare and medical email list of the algorithm in the processing of natural language, understanding how humans express themselves. From now on, it understands the meanings of words, the relationships between them, and the nuances of human language. With this update, it’s clear that what matters to the search engine is not exactly the keywords that users use but the meaning that they build together.
This sense is what evidences the users’ search intention. You can consider this change from Google in your SEO strategies. After all, professionals in the field usually optimize content with keywords in mind. The mission was to identify the words that people used to find certain content and know the ideal volume of repetition of those terms on the pages. Thus, Google would match the user’s search with the content and prioritize that page in the ranking.