You improve your credibility

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Many brands integrate content creation into their web marketing strategy. Offering original content is also a good strategy. But showing your readers that you prefer to share information from other experts, rather than trying to monopolize the discussion at all costs, gives you more credibility. It shows that you think of your readers above all else.

You build connections with influencers
Every time you select the content of an expert or influencer, you bring them visibility. But it also allows you to draw their attention to you. To do this, simply mention them on social networks or send them an email with the link to the article. This can be the starting point for a collaboration.

You become a trend spotter
By searching and selecting relevant information on a given subject, you acquire more and more knowledge. This allows you to build expertise. You become a sort of trend spotter. Again, this brings added value to your readers but it also makes you a brand to follow closely.

You improve your SEO on Google
Many people think that content curation can have a negative latvia whatsapp data impact on Google SEO because it can sometimes be synonymous with duplicate content. Well, this is not the case. As long as you don't just copy and paste other people's content, of course.

The point of content curation is to add value. That’s why the rewriting stage is essential.

Bruce Clay, a company specializing in optimization and web marketing, conducted a test to compare which type of curation brought the best SEO. It compared three scenarios:

Selected links with automatically generated summaries
Selected links supplemented by over 200 words written by the curator
An excerpt from one of his articles and links chosen by the curator
Experience has shown that the first case is considered duplicate content. Which is not appreciated by Google. Adding words to the selection allows for better SEO, but the third way is the most effective. What is important is that there is original content. You must write your own summary and add your own links.

You attract followers
By posting a lot of information, you have a lot of material to post on social media. And again, if your content is relevant, it will attract people who will follow your account. But you don't want to just retweet or share, you need to add value.

You create a community ready to give feedback
Good content selection invites people to comment. By sharing your perspective and expertise on the links you share, you open up a discussion that can continue in the comments. This will only reinforce your role as an expert.

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Common misconceptions about content curation
You save a lot of time
Saving time takes time. The recipe is simple: to offer quality content, you have to give of yourself. Curating content will therefore take you as much time as original content, if not more.

Searching, selecting and rewriting can be done with automated tools. But what takes time is choosing the final content, adding your ideas and building relationships with influencers or other brands. Bottom line: don’t do it if your goal is to save time.

All you have to do is find and share content
Sharing absolutely everything you find on a topic is not going to go your way. Selection work is essential. It will have an impact on your credibility and reputation.