Experience is of the utmost importance in today’s marketplace. What Are the Main Pillars of Brand Trust? In any relationship, trust is the cornerstone to its success. So, what are the key elements to establishing trust with your audience? This may also help in your personal relationships too, but don’t hold me to it. Pillar 1: Perceived Ability Is your brand able to do what it promises? This is the question your audience will ask.
Does what you say and what you do match up or are you all smoke and mirrors? By construction email list reassuring your audience through performing the actions you claim, you will build trust and start to create advocacy. Social proof or reviews will also help to strengthen this trust, just don’t overpromise and under-deliver. Pillar 2: Perceived Benevolence Do they care about me? Yes, this is a tough one to establish.
By being consistent in your messaging and communication with the consumer, you will prove to them, you care about what they say. Build timeframes into your strategy for responding to online comments, engage with your consumers, and always respond if they have a problem or negative experience. Pillar 3: Perceived Integrity Having a set of values that your target audience agrees with is important. By demonstrating you share values, you will strengthen trust.