For successful marketing: first the concept, then the implementation

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Marketing in business is a complex topic that often represents a major challenge. It is not uncommon for decision-makers in the company to give it secondary importance because their time and budget are precious and are devoted to the development of the product or service. The question of suitable marketing strategies and their successful implementation through tailor-made campaigns usually only arises when managers and business leaders are faced with problems in the market. This could be a lack of visibility, or the influence of competitors who react more quickly. It is at this point at the latest that voices start to be raised: "We urgently need a marketing strategy".

Summary

Why should a business take marketing seriously?
In many companies, marketing is only implemented as a reaction, i.e. it is rather random and is applied spontaneously following a need. Often, the question of usefulness, timing and budget is lost or not addressed by the stakeholders involved. The reasons for this are partly the lack of experience of management or poor time management, because el salvador whatsapp lead the organization of the company's daily life often overlooks priorities. As a result, strategies or measures are not sufficiently coordinated, fall flat with customers and prove ineffective. Without a strategy and analyses as well as appropriate measures, corporate marketing will remain ineffective, no matter how large it is.

Business decision-makers must therefore ask themselves the following questions from the outset:

Has a status quo been determined?
Are marketing objectives defined?
Is there a strategy?
Has a marketing plan been established to implement the strategy?
Are marketing measures applied in a structured manner?
Are the expected results being obtained?
If department or company heads answer “No” to several of these questions, this is a clear indication that the company needs to actively work on its marketing measures.

By the way : Advertising is an important part of marketing and starts with attractive design of printed materials such as business cards, brochures and information sheets, but also includes professionally designed banners and exhibition panels. This will give you visual aids for an effective strategy!

What is a marketing strategy?
By definition, experts mean a long-term plan to achieve marketing goals. In this context, the goals should match those of the company and can be determined based on market segmentation or market research.

A marketing strategy allows a company not only to define a direction, but also a concrete path to, for example, achieve a turnover or a certain level of brand visibility over a specific period. To do this, it is essential to formulate clear objectives to be achieved both in the short and long term. In this context, the short term represents one to two years, while a long-term strategy extends from three to five years.

Company managers must therefore re-evaluate their guiding principles and determine whether they should present themselves on the market as a sustainable producer or an innovative visionary. Added to this is the question of whether marketing strategies and planning should be worked on internally or outsourced to external service providers.

A marketing strategy is only successful if it is tailored to the company. This is why an upstream analysis of the company's situation is necessary, as well as clearly defined results resulting from the set objectives. For example: if the aim is to improve the company's image, the strategy must explain what a clear presentation of the company would consist of, both internally and externally. Practical measures for implementation must be laid down in a marketing plan. At the end, the marketing controlling staff or the head of the company checks whether the result is positive.

Strategists use the SWOT tool
Four letters, a lot of added value: the term SWOT comes from English and means "Strength", "Weakness", "Opportunity" and "Threat". This strategy allows you to easily determine the characteristics of the company, to see if positive or negative factors prevail. The SWOT analysis is a strategic planning method that represents the first step in developing the strategy. Its result indicates to the company's decision-makers what should be the focus of their attention on the strategic level.

For example, in the case of an internal business analysis, all characteristics that represent particular strengths or weaknesses should be listed. The same method applies to market analysis and customer analysis. In general, SWOT analysis helps companies develop individual strategies. To do this, it is necessary to mobilize the appropriate resources and budget and to ask the question of the effectiveness of the measures. It is an essential element of the business plan that supports the direction of the company.

The implementation of this method is very simple: the characteristics and assessments are entered in a table or matrix. The company management can thus identify at a glance the areas that require special attention in order to better exploit potential or reduce risks.