8 Key Digital Marketing Trends for 2021

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Marketing & Communication Manager at Axys Consultants, Grégory Saccomani has been supporting his consulting firm in its strong growth for 2 years. After short stints in large companies such as Renault, La Française des Jeux and PagesJaunes, he spent 10 years at the ESN, DOCAPOSTE, where he held the position of Event Communication Manager for several years, then the position of Communication and Digital Marketing Manager where he was one of the architects of the Group's strong digital push. An expert in the use of social networks in global corporate strategy, he is also self-employed (he founded "Le Communicant" 8 months ago) and a speaker. He is a graduate of the University of Versailles and EFAP.

The COVID-19 pandemic has upended the way businesses operate. We’ve seen more products and services move online, and many employees will continue to work remotely or in hybrid settings for much of this year. After months of reading or talking with peers, here’s a look at the marketing trends that are working in this new normal and what you can expect in 2021.

What are the key digital marketing trends for 2021 that your business bahrain whatsapp lead should consider to engage and retain current customers and generate more traffic, leads, and revenue? Here are eight areas where savvy managers should invest their time, financial, and human resources next year. If you’re not sure where to start, start here because these eight trends could prove to be the most profitable for your business.

Summary

#1 Social media to engage and retain
Organizations should be prepared to dedicate more resources to social media in 2021. Social media budgets accounted for 24% of total U.S. marketing budgets in the second quarter of 2020, up from 13% last winter. During the pandemic, marketers are increasingly prioritizing customer retention, a trend that will continue into 2021. The pandemic has dramatically increased the amount of time people spend online, including how they research products, brands, and organizations.

This shift in consumer behavior creates new opportunities for marketers to reach new audiences and reconnect with long-time customers. For just a few hundred dollars a month, a good social media marketer can develop a content plan, post regularly, monitor and engage with customers, and attract new business. If your small business has been putting off adding social media services to your marketing mix, now is the time to do so.

#2 All-in on Google Listings and Local SEO
If you’re a small business owner, THE most important thing you can do is make sure your local listings are verified and up-to-date across various search platforms. That’s because for B2C businesses that primarily attract customers locally (think dentist offices or car dealerships), the Google My Business directory provides valuable information about your hours (many of which are constantly changing due to COVID-19), services, and location. It’s one of the key factors in search, and business owners are often amazed to learn how many directories there are.