Your job as a marketer is to support your sales team. The next time you sit down to design a marketing campaign, start by asking yourself these two question: How will this campaign drive revenue for the company? How will this campaign support our sales initiatives? By starting there, you’ll have a much better chance of achieving the one thing that really matters… Driving revenue. Chances are, if you had a dime for every time gating content was suggested during a marketing meeting, you’d never be stealthy again — not with all that change jangling in your pockets.
Many marketers believe gating content behind a form is necessary to get leads from their website. Herein lies the problem with groupthink and labeling something a “best practice”. It’s hard to gamble on alternative czech republic consumer email address tactics when you’ve already been handed the best. This is especially true in the world of content marketing. When a team spends substantial time creating a valuable piece of content, they want to provide tangible results.
Tying form submissions to new leads seems like an easy way to add to the sales pipeline. Is gating content the only way to generate leads from your website? No. It’s also not always the easiest or best way. The following involves insights around gated vs. ungated content — plus a better way to collect website-based leads. Note: If you’re looking for even more ways to increase lead generation, sign up for free Leadfeeder's 14-day trial and give it a try.