View Website Visits and Behavior at the Account Level When you track website visits with a tool like Google Analytics, all you see is aggregated, anonymized data. While that might work for some companies, it doesn’t help B2B marketers figure out the quality of their web traffic. how to measure improve lead quality 2 Your Leadfeeder feed shows all the companies who visit your website. That’s why Leadfeeder identifies website visits and behavior at the account-level—giving you more visibility into the companies who visit your website.
With an understanding of which companies your marketing efforts drive to your site (plus qualifying company details and filtered Custom Feeds), you can better gauge how qualified your website traffic is.identification at ecuador consumer email address the account level is a good start in measuring the quality of your traffic (particularly if you’re using account based marketing), but the real value comes from gaining access to deeper, qualifying information on each of those companies.
Do they actually fit your buyer personas? Are they an ideal customer? how to measure improve lead quality 3 Each company listing in Leadfeeder includes a basic company description, plus details like the number of employees, industry, location, and contact information. That means you can immediately judge whether or not a given company measures up to a certain level of lead quality and qualification. Plus, with behavioral data on which pages they visit and how long they spend there, you can qualify further based on interest and need.