A lead generation 2.0 techstack example To round things out, let’s take a look at a possible lead generation 2.0 techstack you could employ across your B2B sales and marketing teams. Here’s a list of potential tools and the functions they’d help serve: HubSpot (CRM and marketing automation) BuiltWith (TAM) Leadfeeder (Intelligence) Google, LinkedIn, and Facebook (Online execution) ZoomInfo and LeadIQ (Contact data) Influ2 (Personalization) Reachdesk (Offline execution) Lead generation 2.
0 marketing stack >>CMO on building your own Final thoughts: Why lead generation 2.0 is the future of B2B marketing Lead generation 2.0 is the future of B2B marketing czech republic business email database because moments matter. Audiences need to be moved to take action, which means companies have to get smarter about when and how they connect. Every journey is unique for the buyer making it — communicate with care.
Note: Make Leadfeeder a part of your lead generation 2.0 martech stack. See your leads now when you sign up for our free 14-day trial. What is buyer intent data? How to capture buyer intent How to analyze buyer intent Use buyer intent to make smart decisions Share Spend 5 minutes online, and you can find an innumerable amount of charts and graphics that compare the ROI of various marketing channels.