The ones who actually win the competition for attention, however, are those offering content that’s most relevant to their audience. Personalization is an important part of advancing customer relationships. In a competitive environment that’s crammed with content, personalization is one of the few ways brands stand a chance at generating leads on densely populated platforms. Take financial services company BlackRock, for example. To generate more leads and broaden brand awareness, they focused their attention on LinkedIn to connect with investors.
After crafting investing personas to target based on interests, income levels, and education profiles, they shared LinkedIn posts on advanced “niche” topics (like non-traditional asset classes) that were highly relevant denmark business email database to the types of investors they wanted to attract. This personalized content campaign boosted BlackRock’s LinkedIn follower count by 222,000, added 1.25x value to their deals, and allowed them to drive more engagement than bigger brands like Forbes and Harvard Business Review.
is an early-stage marketing strategy that tips the scales of trust and credibility to drive growth. This was the case for e-commerce companies like Luxy hair and Beardbrand. Both brands, who now clear six figures in revenue, relied on content tailored to their audience to make sales during the startup phase. Here at Leadfeeder, personalization plays a critical role in our content marketing and lead generation strategy.