Monitor a few key metrics on a daily. Then, react based on your instincts of what you see changing. If you see hesitant buyers, if you see a drop in conversion rates, if you see a decrease in search volume, you're going to need to react fast to stay relevant. Tip #2: Cutbacks that don’t impact growth In a lot of companies, paid marketing can be one of the most significant expenses outside payroll.
, it's usually one of the first ports of call. It's likely a lot of people on this call have already come under pressure to reduce their spending.But like a lot of upper-level management, they like to try to throw in egypt business email database the caveat without impacting growth. What if the solution could lie within your best performing campaign? Brand campaigns Many brands invest in their brand Google Ads campaign.
These campaigns often produce a lot of conversions at a very low cost per acquisition. coronavirus marketing ppc But actually, what is the real impact of these campaigns? What percentage of these conversions would you get for free via organic if these ads weren't there? And what percent is incremental? If you truly measure the impact of these campaigns, you should only count the incremental conversions as the impact of this campaign.