32. Decisive: How to Make Better Choices in

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32. Decisive: How to Make Better Choices in Life and Work by Chip and Dan Heath.
Best Business Books Decisive Chip Heath Dan Heath
Each of Chip and Dan Heath’s business books highlight their immense strengths and research prowess deep into psychology. In Decisive, they share from their broad understanding of how people go about doing business and living their personal lives—with the goal of helping us to make better decisions.

We know from research in psychology that our decisions are disrupted by an array of biases and irrationalities. Unfortunately, knowing this doesn’t make much difference to most people. What we need to know is how to change these biases and irrationalities so that we’re able to make more informed decisions that better benefit us in the long run. This business book gives readers a four-step process to counteract these biases and it shows us how to make stronger decisions.

33. Startup Opportunities: Know When to Quit Your Day Job by Sean Wise and Brad Feld.
Best Business Books Startup Opportunities Sean Wise Brad Feld
I’m a big believer in never quitting your day job to start your own business—without first buy afghanistan number list your idea (even if that’s starting a phone case business) and having a sustainable, growing income already flowing in from your business. Authors Sean Wise and Brad Feld elaborate on this conviction of theirs in this phenomenal business book. Once you validate your idea, and if it’s viable, then you can grow your revenue, ensure your customers are happy (and come back for more) then continue building your business up at a manageable rate.

Here’s why they too feel so strongly about this: During the building phase, you still need a regular income to survive. The reality is that few businesses survive to see five years, so it’s foolish to risk everything right at the beginning before you have definitive proof that customers are willing to pay (and continue to pay) for your solution. Startup Opportunities is a practical guide to help you evaluate your business ideas. It provides realistic advice on which businesses are likely to succeed, and which aren’t. If you want to learn more from this talented duo, listen to their interview on my podcast, right here.

34. Getting Past No: Negotiating in Difficult Situations by William Ury.
Best Business Books Getting Past No William Ury
Negotiation is a difficult skill to master, doubly so if the other person is stubborn and just keeps saying “no” to everything you propose. Author of this business book, William Ury is the co-founder of Harvard Law School’s Program on Negotiation and is considered one of the world’s leading negotiation specialists.

In Getting Past No, Ury teaches numerous techniques you can use in negotiations, including how you to counter dirty tricks and reach mutually beneficial agreements that satisfy the needs of both parties. It’s a great book for entrepreneurs who want to master the art of selling and establishing strategic partnerships.