Push notifications are messages that companies send to their customers. These are small messages that can notify customers about any promotions, discounts, remind them to use the services again, and also offer to leave a review of the services.
What does the perfect push notification look like?
Push notifications are messages that companies send to their customers. These are small messages that can notify customers about any promotions, discounts, remind them to use the services again, and also offer to leave a review of the services.
There are the following types of push notifications:
Push notifications in mobile applications - they are sent by applications downloaded to the client's smartphone, displayed on the lock screen and in the phone's notification center.
Web browser push notifications - these notifications via a web browser can appear on your smartphone or computer screen. Often, when visiting a website, you may have noticed a pop-up request from your browser asking if you want to allow that website to send you notifications.
Desktop push notifications - these notifications are sent by applications downloaded to the client's computer, they are similar in many ways to mobile push notifications.
Push notifications to the client's card - allow you to Indonesia mobile phone number list deliver notifications to the client's card in the Apple Wallet and Google Pay application, the client does not need to download additional offers and go to the browser to receive a notification, the client is a member of the loyalty program.
Why it is important to set up push notifications correctly
Well-configured push notifications motivate visitors to use your company's services more often, help to interest and retain customers. They are simple and easy to use, and at the same time are more effective than, for example, email or WhatsApp mailings.
When creating any newsletter, you must understand its purpose . Based on this purpose, you should choose a suitable topic for it :
Information notifications – used to distribute information to clients. For example – accrual/write-off of bonuses.
Notifications about promotions and discounts – used to attract customers and increase their interest in certain products and services.
Feedback request – used to collect opinions about a product or service.
Location-based notifications are a type of messaging that causes a message to appear on the lock screen when a customer is in a specific location, such as near your business or another location you set up to display messages.
Technical messages - sometimes any business needs to communicate important news or clarify certain important information. For example - notification of power outage and cancellation of all records or new work schedule.
Send push notifications to your customers via Passteam. The cost of one push is 0₽, and mailings are available even on the free plan.
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Once you have decided on your goal, you need to automate the mailing so that the customer definitely receives your message. You can create a mass mailing based only on information about your target audience. You can also create a personalized mailing for specific groups of people who share the same interests and experiences.