Buyer intent data provides information such as whether a company has visited your website, which pages they read, and what topics they are most interested in. This information can create more personalized ABM campaigns. For example, let’s say you see that two people at Microsoft read a recent blog post about average industry churn rates. You can use this information to launch an eBook on reducing employee churn targeted at Microsoft employees on LinkedIn. Other steps to effectively leverage buyer intent data include: Data Collection: Collect first-party and relevant third-party intent data from multiple touchpoints.
Data Analysis: Analyze the collected data using advanced AI tools to discover important patterns. Strategy Development: Develop a strategy that aligns with the stated intent of your target audience. Content Creation: Develop customized content based on specific needs highlighted by intent data. Sales Integration: Provide your sales team with insights and intent united states of america consumer email address topics to personalize their outreach. Where to Get Data: The 5 Best Buyer Intent Data Tools for 2025 Buyer intent data is important — it’s obvious. But where do you get all this data? It turns out there are a ton of buyer intent tools on the market designed to give businesses more of the data they crave — so which one is right for you? Below, we review five of the best buyer intent data tools — so you can make an informed buying decision.
1. Leadfeeder Leadfeeder Website Visitor Identification Solution Price: Free or $139 per month for a paid plan. Rating: 4.3 stars on G2 Leadfeeder is a B2B buyer intent data tool that tells you which companies visit your website — and what they do once they get there. It features a variety of filters (basic and customizable) that allow users to categorize companies based on location, behavior, company demographics, and more. Leadfeeder Marketing Leadfeeder Marketing Track website visitors, measure campaign success, and find more qualified leads.