Email marketing is one of the most effective ways for businesses to connect with potential customers, but even the best-designed email campaigns won't work if they don't reach subscribers' inboxes.
One factor that can affect your email deliverability that is often overlooked is email design. While many professionals follow email design best practices to make their messages more engaging and effective, it is also important to consider how email design impacts deliverability.
How your email design can cause it to end up in the spam folder
Email clients and spam filters use a variety of techniques to prevent unwanted or potentially harmful emails from reaching subscribers' inboxes. One common technique is to scan emails for certain design or formatting elements that may indicate that the message is spam or a phishing attempt. For example, emails with too many images, certain color combinations, or specific fonts can trigger spam filters and cause the message to be blocked or sent to the spam folder .
Poor email design can affect deliverability in several ways, including:
Enabling spam filters: Some email clients and spam filters may bahrain telegram data emails with certain layout or formatting elements as spam, which may prevent the message from reaching the recipient's inbox.
Causing users to mark them as spam: Even if an email reaches a recipient's inbox, poor design can cause them to mark the email as spam, which can damage the sender's reputation and reduce deliverability rates in the future.
Decreasing engagement rates: If an email has poor design, recipients are less likely to engage with the content or take the desired action, which can also hurt deliverability rates in the future.
Increasing bounce rates: If an email has design elements that cause it to be blocked or filtered by email clients or spam filters, it may bounce back to the sender as undeliverable, which can hurt the email's overall deliverability rates.