Calls to action or CTAs are nothing more than links that will allow the reader of your emails to click, either to make a purchase or to become a customer. Calls to action are used in emails, landing pages , websites, social networks, among others, since it is our only means of attracting purchases and optimal responses. Calls to action are used by all email marketing users although they are not always as effective as we would like, the idea is to learn how to make our CTAs work.
How to create a good call to action
A call to action should be repetitive, at least 3 times in your email marketing or marketing automation campaign . You can make the reader click on an image, on the name of the page and also on the action button. Remember, always bahamas telegram phone numbers the user at least 3 different ways to click. If you can put more without being too overwhelming, go ahead! Reinforce with a second action button or create a link on a word that you consider important. Keep in mind that calls to action should never go beyond ¾ of your email, divide your email into 4 parts and place your CTA in the first 3/4, in case the user does not read the email until the end.
Tips for creating your calls to action (CTA)
Calls to action (CTAs) are one of the most important components of email design, as they motivate readers to take the next step by guiding them toward a specific action. Here are some tips to improve the effectiveness of your CTAs:
Use numbers for greater impact: Many experts agree that numbers in CTAs can pack a punch. Consider using phrases like “Discover 5 tips for…” or “Get 20% off…” to immediately grab attention. Numbers make the proposition more tangible, increasing the likelihood that readers will click through.
example of call to action using numbers
Choose the right colors: CTA colors are more important than you think. Study color psychology and how each shade can influence your audience’s perception and emotions. For example, red can create a sense of urgency, while green can be associated with calmness or security. Make sure the colors you choose are in line with your company’s visual identity and stand out against the background of the email to effectively capture attention.
example of an account with color tuning
Keep texts concise: Text in CTAs should be the right length, not exceeding 140 characters. A short and clear message avoids confusion and guides readers to the desired action quickly. Use action verbs, such as “Discover,” “Get,” or “Access,” to make the purpose of the CTA unambiguous. You can use our Smart Content writing AI to make this easier.