Consumers who typically purchase wines under £4 have significantly reduced their spending, and 20% are buying multiple bottles at once to take advantage of discounts.
Jeremy Biddle, chief executive of the Wine and Spirit email list Association, said: “industry that the market is unable to sustain successive tax increases in the face of an economic crisis.
Wine Intelligence's findings are broadly consistent with a Nielsen report showing sales of wines under £4 fell 11% last year.
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