Writing text for SMS newsletters can be challenging, because a good newsletter should be short and compelling enough to remind the customer about you and encourage them to take action. If you do it right, each message can significantly increase customer engagement and your revenue.
Some examples of SMS mailings:
Only 2 hours left to get 20% off your entire order at
Our best offer just for you. Buy [product] andsri lanka phone number library get
How to send automated newsletters
Using automation may seem like a really complicated task, but once you figure it out, you will have a great tool for convenient and effective communication with clients with minimal costs. The best thing is that you do not have to constantly monitor the mailings and spend your energy, they will be sent automatically and without delay.
To set up automatic SMS mailings, you need to complete 5 steps.
Step 1 : Select a service to use for automatic mailings.
Great results from using automation start with choosing the tools to create it. When searching for a service, you need to thoroughly familiarize yourself with the tariffs and pricing policy in order to choose only what you need. This way, you will avoid unexpected expenses in the future. Other important details that you should consider are all available mailing automation functions, convenience and ease of use, and additional tools, such as customer segmentation.
Step 2 : Connect the customer database.
To work with automation, you should connect your CRM/CDP/POS system to it, which contains data about customers and their interaction with your brand: information about purchases, visits, dates of birth, phone numbers, etc. For example, Passteam has a large number of integrations with different systems : automatic synchronization of data about customers, loyalty, purchases. This data can be used to segment customers and create personalized mailings, as well as mailings that work due to triggers. For example, we know the customer's date of birth from the database. This date can be a trigger for future mailings. Such automation will look like this: Trigger, birthday = today, send SMS.
Step 3 : Create an automated messaging campaign.
To get started, choose a ready-made automated message template that best suits your marketing goals. You can set up automation so that it works only with SMS, or you can additionally connect push notifications. Just make sure that you choose exactly the features that will suit your brand and your goals. For example, you can set up an automatic mailing with a greeting immediately after the client registers. You can create such automations a huge number of times, thanks to the use of customer data.
Step 4 : Add content to the text of the automatic SMS mailing.
Once you have chosen the right automated message template, you will need to customize it, add your brand name, sender name, and other things that will be needed. The most important thing is to make your message personal. Once you are done customizing your text message, make sure you save the automation so that it can run.
Step 5 : Analyze the effectiveness of automation.
Once your mailing is launched and delivered, you won't have to do anything, because the software will do everything for you. But don't forget about the results of the mailing, look at the statistics about the mailing to understand how effective it is.
Here are some important metrics you should pay attention to:
Total number of text messages sent
Click-through rate – the percentage of recipients who clicked on a link in a message
Sales - the total sales generated by a company
Unsubscribe Rate – The percentage of customers who have unsubscribed from your messages
Bounce rate is the percentage of intended recipients who do not receive a message for any reason.
Automatic SMS messaging has proven to be a valuable marketing tool for any type of business. It is essential for increasing sales and providing excellent customer service. Fortunately, finding services and features can take the bulk of the work off your shoulders. This task is step-by-step and can make the process of starting a business and an effective marketing tool easier.