SMS marketing is about creating strong relationships with customers. Use a direct communication channel to communicate with your customers. The article contains all the advantages of this communication channel and what it is needed for.
SMS Marketing for E-Commerce: Increasing Sales on Autopilot
SMS marketing is about building strong relationships with customers. When you understand the types of marketing messages available to connect a company with its customers, you will be able to target specificqatar phone number library segments. SMS brand newsletters with advertisements, news, updates, and many other texts for customers who have subscribed to the newsletter. SMS are short messages that are used by brands to interact with customers on a more personal level.
Like email marketing, SMS is a direct communication channel. This means that you have complete control over who receives your SMS messages, the content you send them, and when they receive it.
With SMS marketing, you can control the experience you create for your customers through this communication channel.
Types of SMS Marketing
Before using SMS as part of a marketing strategy, you need to be familiar with its two types: advertising and transactional.
Advertising type of SMS marketing
SMS marketing involves sending text messages to your audience to increase sales, promote a product, or increase brand awareness. These can be one-time SMS messages or ongoing automated messages with interesting offers for the user.
These messages can be used to inform customers about new product launches, special offers, or promotions. You can also use promotional messages to share brand news, promote company events, and even share tips on how to properly use the products you sell.
There are also SMS mailings that are sent as a reaction to a customer's action or when a certain event occurs. They are called triggered . For example, a trigger is triggered by adding a product to the cart. In this case, you can send an SMS mailing with a reminder to complete the order while the product is in stock. This is one example of a trigger mailing.
Transactional type of SMS marketing
Transactional SMS marketing involves a message that contains information about an action a customer has taken with your brand. For example, order information. If a customer makes a purchase, sending text messages with shipping information can be a great way to keep them updated and build customer loyalty.
Transactional messages are very simple and don't require any creative design. It's important to note that if a customer signs up to receive transactional messages, you won't be able to send them marketing emails unless they've given their consent. You can get consent by sending a separate message inviting them to sign up, and then start sending offers.