SMS stands for Short Message Service. Most people have country wise email marketing list a phone. They can get text messages. Because of this, SMS marketing has a very wide reach. This makes it a great tool for many companies. It helps them connect with their customers in a personal way.
How Does SMS Marketing Work?
SMS marketing works by getting a customer's permission first. A company cannot just text anyone. Customers must sign up to receive messages. They might do this by texting a special word to a number. For example, a store might say, "Text SAVE to 12345 to get a discount." This is a key part of the process.
Once a customer has signed up the
company can start sending messages. These messages are often short and to the point. They need to be easy to read and understand. This is because people read texts quickly. Messages might include a link to a website or a coupon code. The goal is to get the customer to take an action.