According to Omnisend , Black Friday accounted for 19% of all SMS orders in November 2019. This data shows how important messaging is for Black Friday and Cyber Monday. When used correctly, SMS marketing can drive a surge in online traffic during the holiday sales.
The following tips will help you get the most out of your Black Friday
1. Plan your Black Friday messaging ahead of time
Just as it's important to plan ahead for any strategy, Black new Zealand phone number library Friday messaging should be planned ahead.
When planning your mailings, answer these questions:
What offers should we make to customers on Black Friday?
What makes your promotions special?
What is your target audience?
What type of message will appeal to your target audience?
What are your competitors doing for Black Friday?
How can we make SMS campaigns stand out on Black Friday?
Black Friday is all about finding great deals, so make sure your messages provide value to your customers.
2. Select what information the SMS mailing will contain
To get the most out of your Black Friday sales, decide in advance what information you want your message to contain. Be sure to clearly highlight the discount or offer in your messages to direct people to take the desired action.
Here's one example: "Early Black Friday Specials: Get 30% OFF our entire home appliance catalog. Click for more information. Stop replying to opt out" - keep it short, specific, and urgent.
When it comes to SMS marketing, shorter is better.
Keep your messages short and to the point to avoid overwhelming people with too much information.
Get straight to the point and include a CTA button so people know what to do next.
Be sure to clearly communicate your promotions, products, and discounts.