On LinkedIn, you can turn to Lead Gen Forms or templates that take information from people who click the CTA button. These forms are usually attached to an ad in a message, image, or video format. TOPdesk has shown us how it’s done by integrating lead gen forms into their video and single image ads. They used the ads to reach potential customers during the research stage.
The forms allowed them to retarget the same buyers when it was time to offer a free trial. Inbound marketing Inbound marketing lets you attract customers with content that aligns with their needs and inspires long-term vietnam business email database relationships. Many of the tactics we mentioned above can help with inbound marketing, including email marketing and retargeting. Make your inbound marketing tactics more effective by using data to create your ideal customer profile.
Another way you can take advantage of data is by scoring your inbound leads. Assigning points to the action the leads take, such as clicking on your CTA or downloading an ebook, allows you to assess their level of interest and retarget them accordingly. Now that you’re familiar with the tactics, it’s time to fit them nicely into a bigger lead generation strategy. Lead generation strategy and goals To craft an effective lead generation strategy, you need to have a deep understanding of the customer journey.