Knowing your brand's target audience helps you create the right promotion strategy. But not everyone knows how to collect customer data and use it correctly. That's why in this article we'll share ways to work with your customer base that will help you collect customer information and use it correctly.
9 Ways to Build a Customer Base and Use It in Retail
Knowing your brand's target audience helps you create the right promotion strategy. But not everyone knows how to collect customer data and use it correctly. That's why in this article we'll share ways to work with lebanon phone number library your customer base that will help you collect customer information and use it correctly.
How to build a client base
Let's start with ways to collect customer information. They will also come in handy if you already have a database but need to update it.
1. Using POS to collect a customer base
The most common place to collect customer data is offline. Here are some ways to do this:
Email Request. Many POS systems allow you to add a field to enter the customer's email when paying for a purchase. This way, you can collect email addresses for further communication with the customer.
Loyalty cards . POS systems can also be used to create loyalty programs that provide customers with the opportunity to receive bonuses, discounts, and other benefits when purchasing products in a store. When signing up for a loyalty program, customers can provide their contact information, such as name, address, phone number, and email address, which can be used to send personalized offers and promotional messages.
Shopping analytics . POS systems can provide information about customer purchases, such as the types of items they buy and the times they shop. This data can be used to improve inventory and provide personalized offers to customers.
You can also collect data using an online questionnaire that customers can quickly fill out by scanning a QR code from a table tent or sticker. We'll cover questionnaires in more detail in the next section.