This campaign was primarily promoted on social media

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Every year, the team at Ontario SPCA and Humane Society like to honor the best veterinary clinics through customer appreciation. The goal of this campaign is to say thanks to those who take care of our animals and to collect valuable leads.

In this year’s campaign, animal lovers had just under 2 weeks to nominate and vote for their favorite veterinarians and veterinary clinics/hospitals. The Society team reviewed nominations daily to ensure all veterinary practices were approved and added to the pool of eligible entries. Over the course of 12 days, just over 500 veterinary practices were nominated.


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At the end of this contest, there were over 7,000 total entries, and Algonquin Animal Hospital in Ottawa, Ontario, CA ended up with the most votes. Algonquin Animal Hospital won a paid luncheon for all of their staff phone number lead and a plaque to proudly display in their clinic.

With 67% of visitors coming from Facebook. They also had paid online advertisements, email marketing, and information on their website that pointed to the campaign.

Adam Maiolo and his team were quite impressed with the results of their first campaign using ShortStack. They collected 4,160 entries nominating veterinary offices, 3,067 entries for voting on the nominations, and 607 leads for their partner organizations, where entrants opted in to receive information from just these organizations.