Utilize Attention-Grabbing Pop-ups

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You may be thinking, “What do a couple of words on a button have to do with email capture?” but those little words are more powerful than you think. According to Neil Patel, “CTAs correspond with an individual’s reward behavior. We take action based on what we perceive the reward to be.” Which explains VRBO’s strategy perfectly - want a rental with a full kitchen? Click the perceived reward, which is to “get cooking.”

Pop-ups can be annoying. However, when executed with finesse, they are undeniably effective. If you need further convincing, look at the data. The average conversion rate for a web form is a mere 2-5%. However, when that form is embedded in a pop-up, the average conversion rate increases to 11.09%! In other words, annoying or not, Pop-ups are an effective specific database by industry way to grab attention and boost lead collection.

When using pop-ups in your sales funnel, follow best practices. For starters, ensure they're timely, perhaps as a parting thought when someone has consumed your valuable content, and not an unwelcome interruption. Or as a slight nudge when the web activity has gone idle. When building pop-ups, be sure you can control how and when the pop-up is deployed. For example, trigger them after several seconds, after the user has scrolled a certain percentage down the screen, or even upon exit intent.

ShortStack.com offers a collection of pop-up templates with time and trigger controls that make set-up a breeze.