Let the customer, who knows your product or service inside and out, act as a consultant. Ducati, for example, lets its 'fans' play an active role in product development. And why not? Customers have no hidden agenda and are brother cell phone list often more loyal to a brand than its own employees.
To get started with this approach, Steven proposes the following actions:
Create a listening group by sharing customer stories
Create a customer consulting board
Want to know, see and view more?
Reading list:
Event website with all speakers
The Social Conference on slideshare
Big mother is watching you: social business the next decade
Twitter and photos:
Watch the twitter report (#tsc12)
View the photos via Flickr
The Social Conference 2012 (Emerce and Krem) has, in my opinion, given a good picture of the current social media landscape and what we can possibly expect in 2012 and beyond. Until next year!