Gamification: strategies with advantages for companies

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Gamification is no longer just a business buzzword or a futuristic idea. Today, gamification is a reality in the business world. From traditional games, video games or healthy competitions in the workplace, gamification is a methodology that uses human nature itself to promote development and increase motivation levels.

This game dynamic encourages greater involvement among participants, using the concept of games as an aid to daily tasks and activities. This game logic has been applied in different contexts, transforming challenges and obstacles into beneficial situations for companies. Not only is competitiveness promoted, but also employee involvement, resulting in a significant increase in productivity and efficiency.

Gamification : games that generate results
Ultimately, and in order to improve work in companies, the concept of Gamification consists of using techniques, strategies and game design in contexts that are not necessarily associated with them. It is about bringing the kazakhstan whatsapp number database into reality and, with that, impacting points such as productivity, focus, determination and engagement, making it easier to achieve goals and objectives in any context.

The goal is to transform routines into challenges. It is in a business environment that Gamification strategies are applied to promote team building techniques , because the experience with games goes far beyond entertainment and becomes the need for competition, inherent to every human being , for constant feedback and the possibility of rapid evolution.

In fact, it is a strategy that simulates the phases of games in guiding participants towards a specific objective. Thus, teams within a company are encouraged to achieve goals, overcome limits and gain recognition for doing so.

An opportunity for business growth
Have you ever wondered why this strategy is so effective? Motivation is the essential ingredient in achieving big goals. And this motivation is fueled by competition. It all comes down to the sense of urgency and incentive worked into the games, which makes the goals and targets to be achieved more tangible.

And the tools used in Gamification strategies are identical to those used in games:

- Setting goals;
- Collaborating with other teammates;
- Achievements and victories;
- Offering medals/badges;
- Applying levels, points and rankings .

All of this encourages action through rapid and constant feedback . This strategy is transversal to several areas, from project and team management to customer engagement with the brand, and is based on three fundamental pillars:

Goal setting
In the first phase, as in games, it is essential to establish the objectives to be achieved through Gamification . It is important to know where to go and what goals to achieve in order to define a clear objective.

Constant feedback and rapid evolution
They are the key to recovery within the game. Constant feedback fuels the search for new paths and solutions. In addition, this technique positively impacts the level of professionalism of each employee, enabling flexibility when facing unforeseen events or proposed challenges.

Competitiveness and rewards
What motivates participants not to give up when it comes to a game is the desire for a prize or reward. This type of motivation fosters a competitive spirit. It is therefore important to have a prize, a competition based on points or a ranking that encourages participation.

How to apply Gamification strategies in companies?
The goal is simple: use incentive psychology to boost motivation within the business sphere. According to Gartner’s Hype Cycle for the Digital Workplace report , more and more companies are looking to implement gamification as a management strategy. The goal is not only to improve customer relations, but also to promote employee engagement.

In addition to boosting determination, focus, involvement and collaboration, Gamification offers the advantage of promoting constant business evolution. One way to implement this strategy, and thus stimulate healthy competition, cooperation and productivity, is to invest in corporate games that boost skills among employees, games that help attract visitors to the brand's website or generate leads , or even competitions in which tasks completed accumulate points and result in rewards.

For example, whenever an employee completed a task within the deadline , they would earn points and be ranked in a ranking , in which the highest-ranked employee would be entitled to a bonus.

Gamification is currently a promising trend in the business world that promotes employee self- satisfaction when it comes to achieving results. Therefore, before implementing Gamification strategies , it is important to understand what resources are available and how they can be implemented.