Click & collect: a growing logistics model

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You no longer need to waste precious time wandering through the aisles of stores looking for the items you really need! With the Click and Collect system, you can easily select the items you want , without distractions or budget deviations, from any platform with internet access . But first, let's understand what this increasingly popular model consists of.
Click & collect, what is it?
Techopedia defines this term as “a hybrid e-commerce system in which customers order goods online and pick them up at a store or other agreed-upon location.” In a very simplistic way, we can say that it is buying online and picking up in store .

Contrary to what one might think, technologies do not only serve to create virtual worlds, where the individual loses touch with social reality. Click and Collect is an example of how complementary technologies exist to refine , rather than eliminate, common everyday practices and enhance logistics services .

With Click and Collect, retailers now offer a delivery method where customers make iceland whatsapp number database purchases online and determine where they want to collect their purchases.

This model brings advantages to both the retailer and the customer.

While the choice of collection location always depends on the options provided by the supplier of the purchased items, the time window selected for collection is restricted to the retailer's response capacity at that specific moment. In addition, personal contact is still present . Unlike other methods or systems, click and collect continues to bring customers into the store and allows them to make impulse purchases, if they wish.
Advantages for the consumer/user
According to a study by the American consultancy firm IRI, published by Business Wire , click and collect is an extremely relevant factor for the growth of e-commerce and for the increase in the number of sales of consumer products worldwide. The adoption of this system by the consumer market has been extremely positive , with 68% of users saying they use the system regularly. Some of the reasons given to justify this percentage of satisfaction are:
The simplicity and convenience of the system
The considerable time saving
Following your shopping list to the letter and without fail
The absence of additional shipping costs
Advantages for Retailers
According to Grande Consumo , a "business and distribution magazine", this new and emerging online commerce system has solved some of the problems associated with e-commerce that have had consequences for companies. "In 2018 alone, more than five thousand new collection points were added by the main operators worldwide" . One of the great advantages of this distribution model for retailers is the cost reduction that results from factors such as:

Reduction in the space required for storage
Improved order and stock planning
Lower investment in allocating resources for home delivery
The advantages are so clear that IRI, an American company specializing in market and consumer research, predicts that Click and Collect will generate more than 6.6 billion dollars in sales by 2020.

How to implement Click and Collect in your business?
From catering to technology. From fashion to catering. Whatever your business, if your goal is to sell, innovate and diversify your distribution channels: then click and collect is a good option!

However, when opting for this model, you must take into account the resources required. It is therefore crucial to equip the company with software that allows it to monitor the order internally and find suitable backup support. You must find a technological solution that promotes communication between all parties involved in order to complete the order. Services such as constant stock updates or real-time order status checking must be integrated to ensure customer satisfaction and productivity.

Discover Cegid Primavera's solutions for the retail sector, the Cegid Jasmin POS, and for logistics operations and start taking advantage of this innovative model that is increasingly appreciated by customers.