Aksi Marsovich
Intergalactic expert
"You can be infinitely right and creative, but what's the point if your reader cries?"
Why are you crying? Because your eyes are painfully banging against the wall active telegram number data of text that you have crammed into this site, which was superbly crafted by designers. After all, the main thing is not the trendy pictures, not the bright buttons, and not even the spectacular slow-mo video on the background of the main page. Let me modestly remind you that the main thing on a site is INFORMATION and its correct delivery to the minds of consumers.
Web typography has long ceased to be just a fashionable trend and has turned into a whole science.
In modern realities, this is the most important tool that ensures better communication between the site and the target audience.
The main goal is to make all the information on the site as optimal for the reader's perception as possible, namely:
beautifully invite the reader into the text;
catch the user with the USP from the first seconds of being on the site;
immediately pay attention to the content and meaning of what is written;
show the structure of the text itself for easy searching;
link the text on the page to other elements of the site or publication;
create comfortable conditions for reading and stimulate the desire to read the information to the end.
However, it is worth remembering that even the most ideal text design is not a panacea if the text itself is written very poorly. Therefore, you should not skimp on copywriters and writers. You need to be friends with them.
Good web typography is the magic of reading that a person visiting your site doesn't notice, but feels.