There are many unclear vacancies where a community manager can be anything: from PR manager to social media intern. I expect that the job profile will provide more clarity about the work of the community manager and about the position he or she has within an organization.
A professional association mainly represents professionals who work in the field. That is why the third target group consists of the community professionals themselves. They often spend a lot of time justifying their position within the organization. Of course, it must be clear what a community is for, what it yields and where the organization wants to go.
But the mandate that you receive as a professional, the opportunity to speak to key people within an organization latvia phone number list and to involve them, is at least as important. In short; as a community professional you are not only busy making the value of the community clear, but also with justifying your own position. For many employees it will often still be unclear what the community manager stands for and what his hours are spent on.
Arianne Heij, community manager at T-Mobile:
Working from home is not an option for me. I have to be in constant contact with colleagues, involve them, motivate them and feed them with knowledge that we get from the community. I am in the middle of the organization, belong everywhere and nowhere. If I am invisible for a while, I have to lobby again quickly for the community and especially my own position.
The BOCM Model was created thanks to the board of Community Management Nederland and in particular Denise Maaskant, Jelle Beijer and Mathijs van der Kooi. Many thanks to the enthusiastic members of CMNL for their contribution to the development of the model.