The aim is to provide community professionals with this job profile with clarity about the scope of their work and opportunities for growth.
For these three target groups: the organization as a whole, the HR department and the individual professional, the professional profile is an indispensable instrument. It defines the field and outlines a framework. But it is not complete and is constantly developing. Once described, we can get started with a framework.
Soo Bosman, community manager at T-Mobile:
B2C communication is all about mutual disclosure, transparency and authenticity. The business side needs to be set up for this, otherwise the community will not connect and the buzz will not come. The BOCM model is a great tool to gain insight into what you need to do to achieve this interaction.
Areas of focus, activities and work levels
The professional profile names the most important areas of attention of an online community professional: analyzing, advising, creating, organizing, guiding, managing, communicating, moderating. General characteristic activities are named for each area of attention. For example, analyses, reports & research are part of the analysis area of attention.
The activities are specified according to three work and thinking latvia phone number list levels: operational, tactical and strategic. The specific analytical activities for a community professional at tactical level are for example: setting up/planning research in the community, interpreting research results, evaluating the community and developing community reports.
In developing the professional profile, not only community specialists were consulted, but also the way in which community projects are organised was examined. The model was presented several times to members of the Community Manager NL LinkedIn group. Speaking from hands-on experience and in lively discussion, they came up with suggestions to further sharpen the professional profile.
BOCM Model: a first version
This professional profile is the first version that the professional association presents to the outside world. It is a starting point for further development and, like the field, subject to change and innovation. It is also a framework with which we want to offer a shared perspective and at the same time leave room for our own application.
In this model, the content was explicitly considered. The focus was not on job titles, which are diverse: social media manager, community manager, moderator, head of communities, etc. Although agreement on job titles is useful for communication and recruitment, consensus on content is of greater importance.