I'm going for the jackpot. That was my thought when the tempting lights of Holland Casino Rotterdam beckoned to me. Gambling addict? Not exactly. Content addict. On Wednesday 29 May, the NIMA conference The Case Rotterdam took place here. And I was lucky enough to represent Frankwatching at this event, where marketers from various companies shared their online marketing cases.
The Wheel of Content
Blogger Edwin Vlems talks about the Wheel of Social . To stay in the casino atmosphere, I would like to introduce the Wheel of Content. And this wheel also seems to be turning.
Because where companies used to be used to talking about themselves and their products, for many latvia phone number list marketers the wheel seems to have turned a quarter turn to talking about topics that their target group is talking about. But the wheel keeps turning. At least, for some: a single marketer is bold enough to give the wheel another turn. Because why talk about what your target group is talking about, when you can let your target group talk themselves? The marketer offers a stage, but the customer is the shining star of the show: together they create valuable content.
Co-creation
Of course, co-creation is not new. For example, we already see success stories at product level, such as Lays Patatje Joppie and the new croquette from Mora . Even more interesting is the Dell Idea Storm , where an entire community was set up around the brainstorming session for innovative ideas to improve Dell's products and services. In addition to products, content is also co-created. However, many companies do not dare to take the gamble yet, while co-creation with the help of the new generation of co-creators can be very successful and efficient. This generation consists of:
Social superstars : famous personalities with a lot of influence on social media
The customer : the reason for your company's existence
Below I will discuss a number of cases that were discussed at the conference. First I will highlight the problem that the organizations encountered (the case), after which it will become clear how co-creation provided a solution to this problem. Case closed!